Barnaby Thomas
Product Design Manager with experience leading teams and building global products.
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GP at hand website

 

GP at hand website

The website was designed and optimised to help educate and register prospective patients. The site was regularly tested and iterated to improve the registration funnel. I led on all design and testing. It wasn't beautiful, but had to conform heavily to NHS guidelines.

 
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Website testing

I led on iterating the website so we were able to increase the sign up rate by A/B testing using Optimizely.

 
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