Redesigning the Pizza Hut ‘onboard’ experience for multiple global markets
The goal was to consolidate, improve and modernise the Pizza Hut onboarding experience for multiple markets – working directly with international franchises and stakeholders.
The presentation below covers the full design process and proposal. Here’s a Figma link to open it in a new window. This was shared with stakeholders globally. I left Pizza Hut shortly after this presentation.
Mobile app versions of the onboarding process showing flexibility in different markets and with different campaigns.
Impact and learnings
This was the my last project at Pizza Hut before leaving for Artsy so I wasn’t there to see the results. Though I’ve been told there was uplift in conversion and average order value. The design has been rolled out to 4+ markets after it was validated.