About me
Product design manager
I’m an experienced lead designer with over 6 years in Product and UX plus 10 years in digital, brand, integrated and industrial design. I’ve lead teams and projects in start-up environments, agencies and corporates, working with stakeholders and clients across six continents. Currently Product Design Manager at a Fortune 500 company.
Driven by impact
I’m driven by results and impact, always questioning the expected outcome or value of a project. From a broader perspective, at every company I have worked at, I have grown teams, implemented new ways of working or lead initiatives that are now integral to the business.
Guided by insight and data
I use insight or data wherever possible to guide any projects or tasks; whether guerrilla testing with WeWork users (for free pizza), working with an internal user research team or $100k projects with research agencies. I love digging into analytics, proposing multi-variant tests or utilising insights software such as Contentsquare or Hotjar.
Understand and value brand
I’m a big advocate for the importance of softer measures such as brand, art direction, strong UI and ‘delight’. I have a strong interest in brand and lead on two rebrands (one done myself and one working with an agency) at Babylon Health, a Nasdaq company now worth $4 billion.
Strong communication and presentation
I find deep work, self-sufficiency and working on multiple synchronous projects very easy. The management, presentation and communication side are essential components that I’ve had to work harder at but am now in a good place: I regularly present to teams, stakeholders, or 100+ audiences, sharing my strategy, thinking, designs and outcomes effectively. I make sure to work closely with Product Managers and Developers.
I’m entrepreneurial… and love plants
I’ve always loved side hustles and have founded a number of self-initiated projects, notably: WB Magazine, a printed publication featuring writers from The Guardian, Courier, Dazed and Crack Magazine; Kumutu, an online adventure sports aggregator (finalist at Seedcamp); Jamborees, a series of live music nights; Clapton Festival, a music, art and street food festival. My current project is a cycle hire business. I’ve added more information about a few of these projects here.
In my spare time I play a lot of sport, travel as much as possible, have restarted piano lessons after 25 years and am slowly becoming obsessed with tending to my plants.
Download my CV
Download my CV to get a summary of my work experience and education. Or see my LinkedIn.