Babylon

The global leader in digital healthcare, with personalised health assessments, AI treatment advice and 24/7 face-to-face doctors appointments.

I worked for Babylon for over two years, being promoted to Creative Lead after a year. I was primarily a digital designer, working as product manager for the company website ( leading the design, marketing and testing) as well as forming digital guidelines and working on digital ads and strategy.

In my time at Babylon, I grew and managed the design team from a single designer to a team of 5 plus network of freelancers and agencies. The company grew from 65 employees to over 350, moving into new countries, partnerships and territories.

I worked on three phases of the Babylon brand (as shown below), in addition to 'GP at hand', an innovative NHS partnership. I have separated the NHS work into a new case study on a different page. See here.

Brand evolution

I led on two rebrands.

Iterative redesign: subtle change but brighter, bolder, more contemporary logo, colour palette, typography and materials.
Read more here.
Launched in early May this year, the rebrand process was started by an agency but reworked and finished in-house. The rebrand enabled Babylon to move into a new space: ‘preventative health’.

Brand guidelines:

I redesigned the guidelines to fit the needs of Babylon product and marketing teams.

Babylon website

I worked on the redesign and development of the new Babylon website.
Click here for more information.