Babylon: year 1
This case study shows the first iteration of the brand. The aim was to make the Babylon brand more vibrant, contemporary, digital, consistent and trustworthy. It would be a brand evolution rather than a rebrand.
To do this, I adapted the existing logo, emboldening, tightening and extending the ascenders to make more readable (see below). I brightened the colour palette and updated the typography. Fake stock photography was replaced with ‘real’ people.
I took the existing logo and brightened it, made it more readable and bold.
Vibrant, digital colour palette
Colours were taken from the vibrancy of people and the office.
We got featured in numerous publications and media sites, including App store 'app of the week'.
Babylon were awarded an Interbrand breakthrough award in 2017.