Conversion Rate Optimisation at PHDV

I spent 12 months working on CRO at PHDV, helping push up conversion, AOV and sales across global markets. This included optimising the 'localisation' experience, checkout and basket, pushing upsells and working with digital marketing teams to make sure traffic was being driven to high performing landing pages

I worked on various markets including UK, Mexico, Hong Kong, Taiwan, Australia, India.

I've recently used CRO to help guide the vision and principles for the future, modernised version of the web experience.

I've added some examples on a separate page here. This is password protected as it shouldn't be shown publically. I can show this 1 to 1 or please ask for the password.