Barnaby Thomas
Product Design Manager with experience leading teams and building global products.
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GP at hand

GP at hand

 

GP at hand

GP at hand is Babylon’s partnership with the NHS. This innovative service now has over 30,000 patients across London. I designed the new brand, website and led on a £1million integrated campaign. Design-wise, it’s functional rather than beautiful but it performs well.

 
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Art direction

I storyboarded and art directed the above film, working with Aspect Film and Video in Bristol. This video was shot so it could be used for multiple digital marketing ads.

 
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Digital ads

Produced a large range of digital ads to help reduce the cost per acquisition of GP at hand customers.

 
We branded GP at hand surgeries across London. These weren't exactly beautiful buildings. 

We branded GP at hand surgeries across London. These weren't exactly beautiful buildings. 

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GP at hand website

The GP at hand website was a project aimed at making the registration process as simple as possible. More details are on a separate page.